Since Finland is not the only nation where people are struggling with body and/or self esteem issues, I decided to write all my texts also in English.
I read an article Kyllin hyviä mainosruumiiksi? (Good enough for commercial bodies?) written by Leena-Maija Rossi. My last blogging made me think about how male and female bodies are presented in commercials. I think Rossi sums up commercials quite well: ”Audiovisual addressing of consumers has two purposes: It encourages consumers to buy the product or service which is advertised and to adopt the body ideal that is presented. Both, buying the product and the ideal, are a part of the constant forming of identity of a consumer”.
Pics or didn’t happen
October 29. 2015
Smartphones
have taken photography to a totally new level. People have a camera with them
all the time, everywhere. In the era of digital photography one does not have to
think how many shots one can take before the film is full. Failed pictures can
be easily removed from the memory card with just pressing a button. As an
amateur photographer I love how easy it is nowadays to take photos.
There are
other sides with the digital photography. Let’s imagine that every picture
taken was still in a paper format. Some people would have whole shelves full of
pictures of the foods they’ve eaten. There would also be a completely own shelf
for selfies. How funny and narcissistic it would look to have loads and loads
of a bit fuzzy pictures of your own face from different angles and from
different places.
Smartphones
and the social media have developed a completely new culture surrounding
pictures. One has to document everything with a photo and preferably post it to
social media. This is image marketing and it has been brought available to
common people. Selfies and social media are image marketing. Every time you
post something, you create some kind of image of yourself.
A whole
genre of their own are gym selfies. In other words, people take photos of
themselves as they are at the gym. If you google “saliselfie” in Finnish,
you’ll get loads of pictures. One common thing for almost all of these pictures
is that the person in them looks fresh, sporty and well groomed. Either these
pictures have been taken right when people go to the gym or the people in them
don’t own sweat glands at all. Well, this from the fat person’s point of view.
There was only one picture with an overweighed person in it. Fat people don’t
take gym selfies. Or, at least, they don’t share them in public. There’s a
reason for that.
I’ve read
people’s opinions for and against putting on make-up when you do sports. I’m
not one of those people who think that you can’t leave the house before you’ve
put some make-up on. I have nothing against putting on make-up either. In my
case sports and make-up just don’t fit together. My perspiration is so bad when
doing sports, that I could use the house paints and still look like a vocalist
of a Norwegian black metal band with molten face in seconds.
This is why
I don’t do gym selfies. I don’t think they’d give very nice of beautiful image
of me. On top of this all, my face gets red very easily. If I’d have to
describe myself while I’m at the gym, the realistic thing would probably be
that I remind a sweating tomato. These are nasty aesthetic problems that are
usually connected with being overweighed. Everybody sweats (at least I assume
everybody does) but others do it less gracefully than others. Of course it’s A
harder job to move your body when you have extra kilos and I’m not as fit as
many normal weighed people are. I guess I wouldn’t be fat if I had maintained
fitness my whole life. But since I haven’t, not-so-good physical stamina and
extra weight add up to huffing and puffing with a bright red face.
It takes a
lot of self-discipline to go to the gym or group exercises where there are lots
of well groomed people. I don’t go to the gym to watch other people or
criticize how they look. I comfort myself with the thought that no one else
does that either. Also listening to music while exercising works for me. I
prevent myself from becoming too self-aware and too aware of my surroundings
with music. At this point posting my gym selfies on the internet wouldn’t be
good image marketing from my point of view. At least, if I don’t want to build
up an image of a fat person you can safely criticize anonymously behind the
screen or laugh at the person’s efforts. But I’ll do it anyway. This can be my first
gym selfie and remain also the last one. It’s enough for me that I know I go to
the gym.
The body they are selling
October 21. 2015
I read an article Kyllin hyviä mainosruumiiksi? (Good enough for commercial bodies?) written by Leena-Maija Rossi. My last blogging made me think about how male and female bodies are presented in commercials. I think Rossi sums up commercials quite well: ”Audiovisual addressing of consumers has two purposes: It encourages consumers to buy the product or service which is advertised and to adopt the body ideal that is presented. Both, buying the product and the ideal, are a part of the constant forming of identity of a consumer”.
We are made
to want things. “Buy the totally needless gadget CXIX and you’ll be more
beautiful, sexier, more wanted, more accepted and especially a better person”.
Image marketing is a good word to describe advertising like this. At least in the
Western countries we have a high standard of living and most of the
population’s material needs are fulfilled daily. At least, that’s the situation
in Finland. We have a roof over our heads, food every day, enough clean
drinking water and clean air to breathe. The needs have to be created so that
we keep on consuming and the economy keeps on growing.
At the same
time we want to belong and to stand out. But we want to stand out in a way that
is socially most acceptable. The body ideal of the commercials is quite one
dimensional and the presentation of gender is heteronormative. ”In the stories of the commercials one
essential condition for a good life is to be an object of desire – that men and
women are objects of each other’s desire. Presenting fat bodies as objects of
sexual desire is not among the most used means in commercials, which indicates
that being fat is not desirable from the normative heterosexuality’s point of
view. Not any heterosexuality is enough to fill the norm: one has to be
slender, smooth and elastic hetero”, Rossi writes.
The
commercial body is always manipulated in some way. Flaws of the skin are
removed and especially in magazine pictures a “little extra” is removed here
and there. It’s also easy to give some lift-ups, tone changes and stretches
with photo manipulation. The lighting is optimal to hide so called flaws,
models have lots of make-up and the clothes are made to fit them. The consumer
is expected to pursue the same result. In cosmetics commercials this shows in
the most blatant way. “Maybe it’s Maybelline”. You can bet it is! Few average
woman can create such a flawless make-up like the professionals employed by the
advertisement companies. Not to mention that the end result is unachievable
because of the technical assistance of lighting and manipulation which I
mentioned earlier. They want to make the
consumer to believe that by using the product they can become like the
models. If the result doesn’t quite match the dream picture the commercial
gives, you can always think you buy the product “because you’re worth it” and
move towards the ideal just like it was magic.
It’s
definately not wrong to take care of yourself and your looks. And there’s
absolutely nothing wrong wanting to be an object of desire and feel beautiful.
These things are not the number one priority in my own life but who wouldn’t
want to be all that. I want to take care of myself and I don’t mind if someone,
every now and then shows that he or she thinks I’m beautiful. For me personally
my other traits are more important and this brings us back to the commercials
and the message they send.
People whose
body type differs from the norm of the advertisement industry are mainly
presented in two ways. The first way is to present a chubby or a fat body
together with the bodies that fit the ideal just to create a contrast between these
two body images. The “wrong” kind of a body presented together with the bodies
that fit the norm strengthens the mental image of what ideal body type is.
Radio City’s TV-commercial is a very good example of this. The women who are
listening to radio represent the ideal body type that is sold to us by the
media. They are thin, well dressed, pretty and they have a very feminine
posture even when sitting in a toilet. Even their feces is a bucket of flowers.
The chubby lady who reads a newspaper is unkempt and sits in a masculine posture,
legs spread and her clothes are nothing close to latest fashion. The contrast
is even more fortified by showing the toilet she sat in and the bowl is filled
with proper shit when all the other bowls grew flowers. It is made quite clear
that the body that doesn’t fit the norm is not desirable to show. The
commercial can, of course, also meant to be ironic. Leena-Maija Rossi notes
that: ”In a modern advertisement, which
uses lots of humor, irony and parody, the line between accepting and
disapproving is often not clear”. Interpretations don’t count each other
out so the commercial can be at the same time meant to be ironic and verify the
image of the ideal body.
The second
way to present chubby or fat body is to make it an object to humor. In
commercials, movies and TV-shows overweight people are not often represented as
plausible. Humor justifies that a body that doesn’t fit the norm, a fat body,
is presented on the screen. Humor can be good-natured and its goal isn’t necessarily
to mock overweighed people. On the other hand, it doesn’t represent or advance
the notion that presenting fat people is acceptable.
One way
media presents overweight people is also a mean or malevolent fatso. It can be
interpreted as a grudge or bitterness towards the people who have a body that
fits the norm. Without digging deeper into the different interpretations I must
ask why person’s weight is considered to determine mental abilities or personal
qualities.
The reality
shows that are built around people losing weight are completely a chapter of
their own. They are sheer social porn covered by a veil of success stories.
They also strengthen the norm of the ideal body image and not the norm of a
healthy body. The goal is to lose weight so much that the person of fits
the norm of the ideal body. If the person doesn’t reach the goal – the ideal
weight – s/he is a disappointment. The person is not congratulated when s/he
has lost so much weight and minimalized health risks. That person is made to
feel guilty for those kilos they failed to lose to fit the norm.
The
phenomenon is also gender divided. I won’t say that there aren’t very
unrealistic ideal images of male bodies. It is culturally more acceptable for a
male body to be chubby, fat and take more space though. A fat man is credible.
A fat woman is not. This is the culturally created mental image. Presenting
overweighed people as comic figures in media enforces this image.
The phenomenon
also has another side. Presenting normal or overweighed bodies in media makes
them visible. Rossi writes: “We have to
remember that advertising, which constantly produces perceptions of good life
and right kind of body culture for us to see and as tool to build our identity,
does not only offer unachievable body ideals - - - - - The luscious bodies which
are considered good enough widen the cultural image of bodies, filter of
representations; that what is possible to present and understand”
Some time
ago I realised that I have laughed at my own body with my bullies. It has been
my way to survive the mental violence. I tried to diminish their mockery by
taking part to it. I justified my body that doesn’t fit the norm just like
media does – making an instrument of humor out of it. Being able to laugh at
oneself is just healthy but there is a limit and when you cross it the laughter
turns into a method of survival. With time I learned how to avoid nasty
comments and find peace from the fear of public humiliation. Maybe I even got
some acceptance by mocking myself and my body. This kind of behavior is not
good for anyone’s self-esteem. But it was easier to act like this than to
listen to desecrating comments from other people or live in a constant fear of
conflicts. Desecrating myself was also partly something that made me feel
empowered when I took the power out of my bullies’ words to my own purposes.
Considering
the fact that weight and the shape of one’s body is considered to determine
other qualities, like intelligence, I’ve been pondering if I can be seen as a
credible writer because I am overweighed. Maybe now, that I have renewed my
lifestyle and I’m heading towards to be that skinny, happy, intelligent woman
who has been trapped inside layers of fat all these years. That’s complete
bullshit. I am just the same person with the same personality and mental
abilities when I lose weight. The fat content of a human body doesn’t determine
anyone’s IQ – not even if the media tries to tell us otherwise.
Body Shaming
October 17. 2015
People are
anxious to make nasty remarks on anyone that looks even slightly different than
others. We call it bullying or name calling. Specific term has been developed to
describe bullying that concerns someone’s body shape: body shaming. Urban
dictionary determines it like this: ”shaming someone for their body type” and
Macmillian dictionary: “the practice of criticizing people publicly for being too fat
or, less frequently, too thin”. Body shaming is not a
thing you can justify with anything. It’s plain evil. It’s as simple as
that.
Based on my own experience I would say
this starts in a quite early age. I don’t believe you can find many overweight
children that can honestly say they haven’t been bullied for their weight. I
think I can quite safely presume that nowadays thinner and thinner – even
normal weighed children – will hear that they’re fatties and disgusting blobs.
It’s not because children or people as a whole grow meaner. It’s because media
and fashion industry sell us the image of an ideal body and it gets smaller and
smaller. A person who has the ideal body is a true rarity if s/he even exists.
It is
common for women in USA to dream of being size 0. In EU this means size 30–32
and internationally size XXS. I hope I am wrong or that it is exaggerated. This
size woman’s chest girth is 78cm, waist girth 60cm and hip girth 84cm. If it
feels hard to perceive how big or small would be a person whose measurements
are as described earlier, I can give you an example: the girth of waist is
averagely the same as a grown man’s head.
Women that
are naturally this size do exist. The size itself is not a bad thing. The bad
thing is that environment encourages all women to be this size. For most women
it’s not even physically possible. Media and fashion industry show this
unrealistic body image as a desirable ideal. Even small children are exposed to
this image marketing. I’m not surprised that there are more and more children
and teenagers that aren’t satisfied with their bodies, even if they were not
overweight.
When I’m
talking about discussion about weight or making comments about weight, I’m not
talking about medical discussion. I trust everyone knows that being overweight
or underweight can cause you physical harm. It’s self-evident. The discussion
I’m referring to is degrading talk. It’s easy to be loud on the Internet. Even
if you were commenting on a public forum, it’s easy to hide behind anonymity. Or
at least you don’t have to face the person or persons you offend. It’s harder
to say mean things to someone face to face. And it’s harder to comment weight
of a total stranger if you meet her in real life. Still, it happens. Just not
as much as on the net. Body shaming is everywhere.
I’ve seen a
comment where a completely normal weighed person has been called “a disgusting
fatso”. I’ve even read comments where people try to justify body shaming by:
”think of the children!”. Body shaming is badly disguised in good intentions. In
this latter case the language used by the commentator got my attention. At
first the commentator said that it is wrong to show children that being
overweight is totally fine. She said she is concerned that if media sends
children that kind of message we will have a new generation of obese and sick adults.
At first I thought: “OK. Someone may see things like that”. Many criticize
media for feeding children unrealistic and unhealthy image of too small ideal
body. I did too – only a few sentences ago. It can lead to young girls and boys
having an eating disorder. Then I noticed the phrases that were used in the
comment. ”Fatty”, ”lard”, ”fatso” and so on. It was obvious that this
commentator only used children to justify her own opinions of overweighed
person and body shaming she practiced.
When you
read bulletin boards or social media you can also find lots of body shaming directed
to thin people. A good example is a meme that says: “real men like curves.
Bones are for dogs”. I understand that sometimes you just get angry reading
these fatty – comments. It’s not right, though. Nothing justifies shaming
another human being no matter what size he is. Human bodies come in all shapes
and sizes. That’s how things are and will be no matter how much commercial crap
we get from media and beauty and fashion industries. It doesn’t matter what
anyone thinks. Only thing that matters is that people don’t come just in one
shape. We should respect that.
We should
teach children healthy lifestyle. Not shaming others for their bodies or being
ashamed of their own body. The most important thing in preventing weight
related health issues is to grow children with healthy self-esteem and healthy
body image. Teaching children tolerance is also important. It’s much easier to
live healthy and happy if no one humiliates you and makes you feel bad about
yourself and others.
When I’ve
been the target of name-calling because my obesity, surprisingly enough my
reaction has never been: ”oh yes! Now I get it! I’m fat and I have to do
something about it. I think I’m going to go jogging now. And I think I should
re-think my eating habits. So nice of that person to point this out for me
because I didn’t realize these things myself”. Quite the opposite. I just want to curl under
a blanket and cry. But not before I go and buy myself a big bar of chocolate
for consolation.
About
Gymphobia
October 13. 2015
Today I’m going to go to gym to try a new group exercise. It’s called TAB which stands for: Tights – Abs – Butt. The introduction text says: “First warm-up and then follows muscle exercises you can REALLY FEEL!”
Oh, shit! What have I done? At the same time I look forward to it as well as dread it. I’ve learned by this age that if you never get out of your comfort zone, you’ll never grow physically or mentally. This doesn’t concern just athletics and their psychological aspects, but life as a whole.
I have had
a huge mental barrier to take part in group exercises as an adult. Stepping
into a gym is an instant flashback to school’s sports classes. In a flash my
psyche offers me a fast lane back in time to my years as an unsecure child or
teenager.
My rational
side tells me that no one cares if I stumble, look ridiculous or won’t be able
to do something properly because of my weight. Probably everyone in the class
concentrates on their own performance. And there is no teacher to examine every
detail of my performance. During the exercise while jumping around and panting
like crazy I have to tell myself over and over again: I’m not here to get a
good grade – I’m here to make myself feel good.
To take
part in group exercises has been an enormous mental battle for me. When I get
there the physical battle with myself starts. For me as a fat person it’s
really hard to expose myself to other people’s gazes. (Even if no one was
looking. There’s still a possibility someone might.) Especially when I’m doing
sports.
That’s
because as a fatty I’ve also gotten used to it when people comment my weight
and my looks. Apparently it’s appropriate even for total strangers to make
nasty remarks of my body out loud just because I’m fat. Some of the main
attributes of fat tissue are that when you move it bounces, splashes noisily,
jiggles and wiggles. It’s totally and utterly uncontrollable. And so is
perspiration and blood stream that always seems to concentrate just on your
face.
I’m not the
prettiest sight during, for example, Zumba lessons. When the instructor shouts:
”We are so hot!” I’m thinking about the amount of my perspiration instead of my
hip movements. But I’ve realized that if I don’t expose myself to these kind of
things I’ll never get a healthy self-esteem. If I were to just stay at home I
would limit my options down to sports I can do indoors and alone. I also
wouldn’t practice as hard as I do when I have an instructor who inspires me and
pushes me to my limits. Without exercise I will never get rid of my unwanted
wiggling parts.
My very
first group exercise could be compared to the experience I had a bit over a
year ago. I climbed up Saana – one of the highest fjells (a bit like a mountain
but smaller. You can find them at least in Scandinavia) of Finland. It’s 1029
meters high and the route to the top is about four kilometers. I overcame my
acrophobia (fear of heights) then. I also exceeded myself physically. I walked
all eight kilometers with my heart pounding and my whole body trembling like
crazy because of the adrenalin that flowed through my body. My legs were
shaking and they felt as sturdy as boiled pasta. Climbing Saana was, of course,
a bit more memorable moment but the consistence of these two occasions were
quite alike.
I remember
when I saw Saana for the first time. I was genuinely horrified. “Holy shit! I
must climb THAT?!” I almost backed out. My fear almost made me cancel my group
exercise reservation too. Many times. But luckily I’m stubborn enough not to do
such things. In both cases the start after the shock was easy. Quite fast I
encountered first real difficulties: “I cannot do this! This is too hard! I’ll
die here!”. I’m happy that I was yet again determined enough to carry on. On
both experiences the middle section was hard, bumpy and tiring but I could cope
with that. It’s the stop that my mind and body made near the end that was
difficult. It’s the point when your mind and body just scream at you: ”I cannot
take this anymore!”. And still I went on. At Saana I had my spouse with me to
hold my hand and tell me I can do it. I also thought: “Damn it would be
embarrassing if we had to call rescue team to get my fat ass down the hill”. I
say I had also my sisu helping me
that day at Saana. When I went to the gym that was the only thing I had. It’s a
special type of determination that doesn’t really translate. Finns are mighty
proud of their sisu.
I have to
say that when both of these experiences were over, I just wanted to kneel down
and pour out the tears of joy. I did it. I really did it. There was a great
reward in the end: A huge amount of healthy self-confidence.
I can
understand why fatties like me don’t go to gym very much. Luckily the feeling
that I call gymphobia gets easier and easier to win every time I go to the gym.
And after the exercise awaits an awesome reward – surge of adrenalin and
endorphines which make me float high in the air like a Zeppelin for the rest of
the evening.
Who and why?
October 12. 2015
I am Eini
”Ennu” Lattu. I live in Joensuu, Finland. I’m almost 35 years young artisan of stone and metalcrafts. I’ve
also studied literature, cultural anthropology, media culture and gender
studies just to mention few of my interests. At the moment I’m unemployed but
that doesn’t mean I just sit on my butt all day, every day. Quite the opposite.
I’m also
fat. I’ve always been fat. Since I was something like four years of age my
weight has been an issue. Since then there has been an unending flow of
instructions how I should eat and exercise.
I’m still
fat.
Am I just unbelievably lazy, inefficient and suffer from serious lack of self-discipline? Sometimes all of this – I admit.
There is an
enormous amount of legends, myths, stories and experiences about losing weight,
body image and body altering – altogether, body culture. Losing weight should
be simple: use more energy than your energy intake is. There’s no magic in it.
Yet again,
if losing weight would be as simple as that, we wouldn’t have this constantly
growing (literally!) obesity problem in Western Countries. Like all other things
in human life, losing weight has many different aspects to consider. In my blog
I’m going to dig into those aspects like they were a giant bowl of chocolate
pudding.
I started changing
my eating and exercising habits about three months ago. I began by getting to a
bit better shape by walking and now I also go to gym and take part to different
kinds of group exercises.
In my blog
I’m not going to tell about my diet or what I do at gym. Nor I’m going to brag
how many grams I’ve lost or whine how many grams I’ve gained. I’m going to
write about how I experience things along the way. I’m also going to write
about my observations considering subject at hand.
What’s it
like to be at a gym when you’re fat?
How the
surrounding culture reacts to you when you’re fat?
What’s the
ideal body image and is it even realistic?
What forms
does body altering take?
What kind
of culture surrounds losing weight?
These are just a few examples of the themes I want to write about.
At worst I
weighed almost 130kg. I’ve lost some of it but there’s still a long road ahead
of me before I’m healthy and fit. Yes – I do this for my health. It’s not a bad
thing though, to fit in clothes that I think are beautiful instead of those
enormous tents that are sold for “big girls”. And there’s another nice side
effect too – I think I’ll look a bit better after losing some weight.
The main
reason why I started changing my habits is that ten years from now I still want
to climb a staircase without being afraid to die on the spot. I want to enjoy
my life without the constant fear for my cholesterol clogged arteries giving a
notice. I don’t want to battle the rest of my life with obesity related
illnesses like type II diabetes or sleep apnea.
For a long
time now, I’ve wanted to start writing a blog. I got an inspiration for this
blog after reading a book by Jenny Dahlberg. It’s called “Sopivasti lihava”
which means more or less “adequately fat”. I couldn’t find it in English but
the original title is “Tjock!” which means “fat” in Swedish. The book is hilarious
yet unscrupulous description of life when you’re fat.
I
recognized myself in some parts of the book. I thought: what the heck! If
someone is brave enough to write a book about the topic with her name and face
on it, why wouldn’t I dare to write a blog. Anyone who sees me from a picture
or in real life can see that I’m fat. Obviously, it’s no secret, so why
wouldn’t I write about it and how I see all the social and cultural phenomenon around
body culture. I can also share how I experience the reactions of my
surroundings towards fat people and why losing weight is not as easy as many
people think. At least why it’s not easy for me.
Stuff that
salad down your throat and start walking! You’re healthy and fit in a jiffy!
That’s how easy it is – or is it?
Welcome to
read my thoughts!


Thought - provoking stuff! i'm still dealing with my own pre-conceptions, and at the same time my own self-conciousness. My Mom has always been over-weight. Well, actually, after childbirth. Her parents were always insulting and critisizing her. Sometimes they offered constructive advice and support, but not often. So I too grew up with judgemental view of wieght. But at the same time, for most of my life, this is true, i was scared to take my shirt off whn at friends pools, because my ribs were always sticking out,. i was so thin, had no muscle, mal-nurished, basically. Who would have guessed that 27 years later i'd be too ashamed to have my shirt off because now i had a bit of a belly!!!! sigh....... Now, for me, the challenge is loosing my hair. I'm dealing with it, and I hope to have the wisdom to realise it does not make me any less of the person I was before, haha!
VastaaPoista